Opportunity Brazil – Trade tempo surges
Opportunity Brazil! Trade tempo surges, but – mind the cultural gap! Institute of Export London seminar sets scene for dealing with the South American giant
Companies keen to break into the booming Brazilian market should not be seduced by the relaxing rhythm of the gentle bossa nova. They need to be as smart as their hosts, plan with the utmost thoroughness, and be ready for breathtaking bureaucracy. That strategy could bring them potentially handsome gains.